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The journal of Furore

Pick up some new trends, read articles and enjoy the clothing.

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Edition Seven. 'Whispering Waters' copy

No time to waste. Our planet is heating up faster than ever, which leads to various challenges. We really have no time to lose! There is no time left for even more waste, squandering or surpluses. If there was ever a time when sustainable design, production and purchasing practices were a dire necessity, it is now. We must reuse and rethink in order to make a positive impact in helping to bring about the transition from fast to slow fashion.

To reinforce this message, designer Elke Baert incorporated fabrics and materials left over from previous editions into the pieces she created for FURORE Edition Eight. Following the Flanders DC’s ‘Close The Loop’ project, Elke Baert is gradually pushing for sustainability through this approach. The collection was given the name ‘No time to waste’ to reflect the brand’s philosophy, with a strong focus on the idea of creating a sustainable wardrobe of high-quality items that can be worn season after season.

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IMAGE LIMITED

Edition Seven. Inspired by the human fingerprint & deep troubles oceans

For FURORE Edition Seven, designer Elke Baert was inspired by the myriad colours of the Ocean. Covering the majority of our planet, it is certainly deserving of a capital letter. But it is more than just water. The Ocean whispers something in our ears – we humans – and shakes us awake with every wave. For although we admire nature, we also pollute it with waste and leave our fingerprints everywhere.

The latest FURORE edition, which is entitled ‘Whispering Waters’, translates this duality into a thought-provoking collection designed to amaze and encourage us to do things differently. Once again, our slow fashion brand has deliberately taken a ‘less but better’ approach. We have also worked with a fabric made from recycled PET bottles for the first time.

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Dominique Piers Furore3524 LOW

Furore Ambassador and Graphic Consultant Dominique Piers on her love for fashion

Sustainability is at the heart of Furore. From the creation and production process to our packaging and communication tools. Our parent company Flanders Fashion Design International has been collaborating with Drukkerij De Maertelaere for years and we think of Dominique Piers, their graphic consultant, as a fully-fledged member of the Furore team. Dominique offers us personal advice on selecting the right paper and the various finishing possibilities so they reflect Furore’s image and sustainability vision.

Just like our designer Elke Baert, Dominique loves to be inspired by beautiful things: design, art, fashion, interior objects and printed materials. “Social media has become such an important channel for reaching your target group, but real printing remains my great love,” she says.

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