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The journal of Furore

Pick up some new trends, read articles and enjoy the clothing.


Edition Seven. Inspired by the human fingerprint & deep troubles oceans

For FURORE Edition Seven, designer Elke Baert was inspired by the myriad colours of the Ocean. Covering the majority of our planet, it is certainly deserving of a capital letter. But it is more than just water. The Ocean whispers something in our ears – we humans – and shakes us awake with every wave. For although we admire nature, we also pollute it with waste and leave our fingerprints everywhere.

The latest FURORE edition, which is entitled ‘Whispering Waters’, translates this duality into a thought-provoking collection designed to amaze and encourage us to do things differently. Once again, our slow fashion brand has deliberately taken a ‘less but better’ approach. We have also worked with a fabric made from recycled PET bottles for the first time.

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Furore Ambassador and Graphic Consultant Dominique Piers on her love for fashion

Sustainability is at the heart of Furore. From the creation and production process to our packaging and communication tools. Our parent company Flanders Fashion Design International has been collaborating with Drukkerij De Maertelaere for years and we think of Dominique Piers, their graphic consultant, as a fully-fledged member of the Furore team. Dominique offers us personal advice on selecting the right paper and the various finishing possibilities so they reflect Furore’s image and sustainability vision.

Just like our designer Elke Baert, Dominique loves to be inspired by beautiful things: design, art, fashion, interior objects and printed materials. “Social media has become such an important channel for reaching your target group, but real printing remains my great love,” she says.

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Edition Six. Inspired by Amanda Gorman 'The Hill We Climb'

For FURORE Edition Six, designer Elke Baert found inspiration in the powerful performance by Afro-American word artist Amanda Gorman. With her poem ‘The Hill We Climb’ during Joe Biden’s inauguration, Gorman put herself on the international literary map in an almost iconic way. Her means of achieving this – through a big hand gesture and with a distinctively bright outfit – did not just appeal to Elke Baert’s imagination; with her ‘message of unity’ and graceful gestures, Gorman touched the entire world. This makes her nothing less than a woman at the age of influence in Baert’s eyes: a true FURORE woman.

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