After a summer internship in London at the famous Istituto Marangoni Elke Baert completed the Fashion Design study programme at the same institute. She graduated with honours, after which she joined the design team of French fashion house Chloé as an intern. Three years later – in 2013 – Elke’s dream came true with the small-scale launch of her own fashion label, Furore. In 2019 the label was relaunched and in September of that same year she opened her first flagship store in Antwerp.

As a director of the family-owned brewery Duvel-Moortgat – and a descendent of this famous family of brewers – co-founder and mentor Veerle Baert knows better than anyone how to run a business with passion. In addition to business acumen Veerle also has a great deal of creative talent. She was one of the co-founders of the lifestyle magazine Knack Weekend.